Case Study: Known Before the Conversation: How Liverton Security Built Authority Across Local and International Audiences
Liverton Security | Social Media Execution System
Industry: Cyber Security
Service: Social Media Strategy + Execution
Platforms: LInkedIn, Facebook, Instagram
Timeframe: Since 2023 (ongoing)
Objective / Commercial Outcome: Brand awareness (visibility + trust), supporting expansion into new markets.
Understanding the Challenge
Liverton Security knew they needed to show up consistently on social media in order to build visibility and credibility as they expanded into new markets and audiences both locally and internationally. They had seen the impact Blackjet was creating for other professional services firms and wanted a social presence that positioned them as a trusted, modern cyber security brand.
The challenge was translating fast-moving cyber topics into consistent, audience-friendly content that felt clear, credible, and on-brand, without creating an ongoing time burden for the Director.
Building the Approach
Blackjet delivered an end-to-end social media system combining strategy, content production, and monthly execution across LinkedIn, Instagram, and Facebook.
Key components included:
- Defined a clear strategy aligned to Liverton Security’s brand awareness goals, combining trust-building, education-led cyber insights, and director-led authority content for local and international audiences.
- Built a repeatable monthly planning rhythm and workflow: Monthly strategy sessions captured ideas and key updates in one place, then flowed through a clear process (calendar, batching, approvals, scheduling) so content could be created and published consistently without last-minute pressure.
- Implemented a consistent creative system including brand voice and design templates to keep messaging sharp, on-brand, and efficient, while maintaining credibility in a fast-moving category.
- Human-led video content production (talking-head style) supported by guided prompts and a comfortable recording setup, helping contributors feel confident on camera and enabling credible short-form videos at scale.
- A consistent content mix balancing education-led content (threat landscape updates, risks, best practice, industry changes) with product and brand awareness to build trust over time.
- End-to-end execution (writing, design, scheduling, publishing) so the Liverton Security team could stay focused on delivery while knowing the right messaging was showing up reliably.
Impact + Outcome
Liverton Security now has a consistent social presence that strengthens credibility and visibility across both local and international audiences, with content that reflects their expertise and aligns with their purpose and products.
Measurable outcomes (since working together)
- Audience growth: +738%
- Impressions: +7,244%
- Engagement rate maintained at: 10.7%
Qualitative outcomes:
Engagement quality has been a standout, with an average engagement rate of 9.6% per impression, well above the industry benchmark of 1-3% across major platforms.
- Increased real-world visibility, including event feedback such as: “I’ve seen you posting about X.”
- Stronger authority through consistent education-led content in a fast-moving category
- Reduced director load and increased confidence that accurate, brand-aligned messaging is consistently in-market.
Client Feedback
“I love the reaction I get from people when they’re seeing us out and about on social media. They comment about the things we’re doing, the products we’ve released, and it’s all down to the great work done by the team at Blackjet. We’re delighted to have a relationship with them.A good example of that was attending a social event where, due to the postings we had shared via Blackjet on our social media, people were able to recall and repeat what I’d been doing. They knew I had been travelling and had returned to New Zealand, all because they had seen the posts we had published.
I didn’t have to take any action for that to occur. It all came because of the work Blackjet has been doing for us.”
-Richard Bourne, CEO Liverton Security
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