The gap we could no longer ignore and why Blackjet is expanding
Blackjet was founded on a simple purpose. Help B2B businesses show up with clarity, build trust, and grow through consistent marketing. Since launching in 2020, the company has evolved from a social media-only agency into a partner for B2B teams looking to generate quality leads and build meaningful visibility in their market.
But as we supported more businesses across New Zealand and Australia, a consistent pattern began to emerge. One that Blackjet Founder, Christine Westbury, could not ignore.
Seeing the gap first-hand
Blackjet had become highly effective at building brands, crafting content, and generating inbound opportunities. The challenge was not the marketing. It was what happened next.
Sales conversations were starting, but deals were not always closing. Leads were warm, but follow up was inconsistent. Business owners wanted visibility, but their pipeline lacked structure. The issue was no longer at the top of the funnel. It was the space between marketing and sales.
This insight sparked an important question for Christine:
If Blackjet could see the gap so clearly, should the company step into it?
A natural next step for Blackjet
Rather than expanding for the sake of expansion, this became an opportunity to strengthen the entire growth system for the clients Blackjet serves. To do that, Christine invited her husband, Mike Westbury, to join the company as Sales Strategy Lead.
Mike has been part of Blackjet’s journey from the beginning. As a husband, mentor, sounding board, and long-time sales leader, he has provided strategic input behind the scenes for years. Bringing him into the team formally allows Blackjet to support clients through the full sales and marketing journey, not just the marketing half of it.
Christine and Mike share the story behind this evolution in the video below, including how they uncovered the gap and why closing it matters for B2B founders.
Why this expansion matters for B2B businesses
The landscape is shifting. Buyers are more cautious. Sales cycles are longer. Teams are stretched and time-poor. Consistency and visibility matter more than ever. A strong marketing engine can create opportunity, but it cannot carry the full load of growth on its own.
Blackjet’s expanded capability now supports clients to:
- build a clear, compelling brand
- generate quality inbound opportunities
- strengthen sales structure and follow up
- implement qualification frameworks
- improve handover and accountability
- give leaders real visibility across the pipeline
- support salespeople to perform with confidence
This is not a departure from what Blackjet has always done. It is a deepening of the purpose the company was built on: to help B2B founders grow through systems that actually work.
What comes next
Blackjet will continue to evolve in ways that support its clients with clarity, consistency, and scalability. This new phase allows the team to bridge the gap between sales and marketing in a way that drives real, measurable results for B2B organisations.
If you are exploring your next stage of growth, or would like to understand how a connected sales and marketing approach could support your business, we would be happy to talk.
To book a conversation with Christine or Mike, visit: here