What we kept seeing in businesses just like yours
By Christine Westbury, Founder, Blackjet
Everyone wants to close more deals and increase revenue. Sometimes we just need a little help doing that.
Over the past six years at Blackjet I’ve had conversations with hundreds of business owners and it always comes back to one thing. They want more business.
When I first started Blackjet, we helped through social media and marketing. But that only uncovered the actual challenge business owners were facing. It wasn’t a straight up marketing problem (sure, they needed help with that too) but it was often a closing problem. We’d be generating leads for our clients and they’d struggle to convert.
I kept hearing:
“We are getting enquiries but they are not converting.”
“Our pipeline looks full but deals keep stalling.”
“I know I should be doing more but I don’t know where to focus.”
Sound familiar?
Here is the thing. This is not a you problem. It is where most growing businesses get to.
Marketing is running but sales isn’t converting it. Or the sales team is busy but marketing isn’t giving them the right conversations to work with. Either way, the gap between activity and revenue stays open.
I knew how to fix it. I just needed the right person on the team.
So I asked my husband Mike to join me.
Mike spent 25 years in recruitment, including running his own business and leading teams of consultants. But what he brought wasn’t a formula or a method he’d impose on our clients. It was the ability to listen, extract what was already working inside a business, and get everyone aligned around that.
The first client we worked with together, we didn’t walk in and tell them how to run their sales team. We listened. We pulled out the knowledge and the conversations that were already closing deals inside their business. Then we got the team aligned around their way of doing it.
Because when everyone is on the same page about how they sell, they all start closing.
Together we started working with clients on both sides. Not just getting them visible. Not just fixing their sales process. But connecting the two so that marketing creates the right conversations and sales converts them.
The results have been real.
We worked with a business whose sales team had strong ability but no consistent structure around them. Deal volume increased by nearly 200% in the first quarter. February became the highest revenue month in the company’s history. Read the full story here.
We worked with a finance broker who was building his presence in a new market. Within six months, LinkedIn impressions were up 3,813% and four new clients came directly from his online presence. Prospects were already familiar with him before the first conversation. Read the full story here.
Different businesses. Different problems. Same underlying gap.
If any of this sounds familiar, it probably means you are exactly where most businesses your size end up. And that’s ok. The question is just whether now is the right time to do something about it.
If it is, feel free to book a time here.