Case Study: From Ad Hoc to Authority: How Tudor Insurance Took Control of Their Market Positioning
Industry: Insurance
Client location: Melbourne, Australia
Platforms: LInkedIn, Facebook, Instagram
Timeframe: Since 2024 (ongoing)
Service: Social Media Strategy + Execution
Objective/Commercial Outcome: Brand awareness (visibility + trust)
Understanding the Challenge
Tudor Insurance Australia had an established social media presence, but it was not fully supporting their commercial objectives. The business wanted to build stronger trust in market, increase visibility within their sector, and ensure brand positioning reflected the calibre of the organisation. In an industry where credibility is a commercial asset, a consistent and authoritative presence online directly supports pipeline conversations and referral confidence.
Content existed in pockets. Tudor had been working with an agency, but the relationship was producing inconsistent output, last-minute publishing, and no clear system for ensuring visibility translated into commercial positioning. There was no defined cadence, no message architecture, and no reliable structure keeping content aligned to strategy.
Building the Approach
Blackjet implemented a structured social media execution system designed to build visibility and reinforce Tudor’s authority in market.
- Embedded end-to-end execution into a managed system, removing dependency on director capacity
- Defined clear positioning and social media strategy aligned to Tudor’s commercial objectives
- Built a repeatable monthly content planning and meeting cadence
- Introduced message architecture and a consistent brand design system to keep output on-brand and strategically aligned
Impact + Outcome
The shift from ad hoc activity to structured execution created greater predictability in visibility, measurable lift across all platforms, and stronger alignment between brand presence and pipeline support.
- Stronger market positioning aligned to the calibre of Tudor’s offer and client relationships
- Consistent, structured presence across LinkedIn, Facebook, and Instagram
- Director time reclaimed through a fully managed planning, production, and publishing system
Measurable outcomes (since working together)
Since implementing a structured execution system, Tudor has seen significant lift in visibility and engagement across LinkedIn, Facebook, and Instagram. Impressions grew +72.6%, engagements increased +192.4%, and post link clicks rose +139.5%, reflecting stronger brand presence and greater commercial intent from their audience. Net audience growth sits at +35.6%, built on an established base rather than a standing start.
Engagement quality has been a standout, with an average engagement rate of 9.6% per impression, well above the industry benchmark of 1-3% across major platforms.
The Outcome
“The biggest shift for us has been moving from inconsistent, ad-hoc activity to a structured, well-executed system that consistently delivers meaningful results. Our visibility, engagement, and overall positioning in market have all strengthened significantly. This is also something that is being recognised by our peers across the industry. We’ve built a strong working relationship with Christine, Toni, and the team at Blackjet, and continue to value the level of thinking, care, and execution they bring to our brand.”
Cameron McKerchar, Managing Director
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